BLOG

Securing the Future: How Fischer Identity® Pioneered IAM by Trademarking “Identity as a Service®” and “IaaS®”

Fischer Identity pioneered the Identity and Access Management (IAM) space by trademarking "Identity as a Service" and "IaaS" back in 2007—years ahead of industry adoption. This strategic move secured Fischer’s leadership in cloud-based identity solutions and demonstrated foresight into the future of IAM. By protecting these key terms, Fischer positioned itself as a true innovator, shaping the language and trajectory of modern identity management.
Fischer Editorial Team

Fischer Editorial Team

In the rapidly evolving field of Identity and Access Management (IAM), Fischer Identity has distinguished itself not only through innovative solutions but also by strategically securing key trademarks that have become central to the industry’s lexicon. By trademarking terms like “Identity as a Service” and “IaaS” early on, Fischer Identity has demonstrated foresight and leadership in shaping the IAM landscape.

Understanding Trademarks in Technology

A trademark is a recognizable sign, design, or expression that identifies products or services of a particular source from those of others. In the technology sector, trademarks serve to protect brand identity and ensure that specific terms or phrases associated with a company’s offerings are not misused by others. This protection fosters innovation by allowing companies to invest confidently in developing unique products and services without fear of imitation.

Fischer Identity’s Strategic Trademark Acquisitions

Recognizing the potential of cloud-based identity solutions, Fischer Identity took proactive steps to secure its position as a thought leader in the IAM industry.

“Identity as a Service”

On April 25, 2007, Fischer International Identity, LLC filed an application for the trademark “Identity as a Service.” This trademark was registered, under U.S. Registration Number 3781533. The trademark encompasses:

  • Computer software (International Class 009) to control information technology resources, including applications and infrastructure such as computer systems, operating systems, databases, and directories, aimed at information management and security.
  • Computer hardware and software consultation (International Class 042) services, acting as a shared or provided service for controlling IT resources and managing computer systems for others.
  • Computer security services (International Class 045), namely monitoring or controlling computer systems for security purposes.

This strategic move positioned Fischer Identity at the forefront of the emerging cloud-based identity management sector.

“IaaS”

Concurrently, Fischer Identity also secured the trademark for “IaaS” (Identity as a Service) by filing an application on April 25, 2007, and is registered under U.S. Registration Number 3778465. The scope of this trademark mirrors that of “Identity as a Service,” covering software and services related to the control and management of IT resources and security.

Leadership and Thought Leadership in IAM

Fischer Identity’s early adoption and trademarking of these terms underscore its role as a pioneer in the IAM industry. By anticipating the shift towards cloud-based identity solutions, Fischer not only secured its intellectual property but also influenced the industry’s direction. This proactive approach reflects a commitment to innovation and a deep understanding of the evolving needs in identity management.

As the IAM landscape continues to evolve, Fischer Identity’s strategic foresight serves as a case study in how early adoption and intellectual property protection can establish and maintain industry leadership.

 

more blog posts

Interested in Learning More? Let's Connect!

Ready to Get Started?

We’ll tailor your demo to meet your specific needs, showcasing how the Fischer Identity solution:

 

  • Provides full life cycle management and a complete compliance framework.
  • Utilizes configuration-based setups with pre-built workflows and integrations.
  • Reduces help desk calls by utilizing an intuitive and user-friendly interface.
  • Handles complex IAM requirements without custom coding.

“We’ve been able to achieve our security and IAM-related goals and SLAs, plus accelerate the introduction of new services to our constituents due to the operational efficiencies afforded by Fischer.”

Jon Allen
CIO & CISO at Baylor University